Our approach: some examples of innovation…

LOOKING THROUGH CONSUMER'S EYES

Digital observations carried out by the consumers themselves, to obtain a deeper understanding, in real life, of their behavior… without overspending!

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STORY TELLING INSIGHTS

The methodological approach based on the creation of stories stems on the realization that creative techniques based on storytelling foster creativity, free associations, perceptions, experiences and emotional links with products, brands and consumer experiences

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ONLINE CO-CREATION SESSIONS

Our bulletin boards are not just the “place” for obtaining information from consumers cheaply: if suitably prompted, the participants in a forum can supply free, creative and relevant replies and ideas

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ENGAGEMENT INDEX

Today, the new parameter of evaluation is the ability of a product/brand to form an active relationship with its target audience, thereby establishing a good level of engagement

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REAL CANDID CAMERA

To obtain a deep understanding of consumers’ attitudes and behaviours, without letting them modify their true way of being and interacting

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DIGITAL HOME TEST

It is at home that people interact with products, packagings, ads and TV shows: why should we interview them in artificial settings?

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We usually carry out multi-country projects: find out more about our services

Looking at the funny side of qualitative research:
 if qualitative research were a person? Here are the videos we shot a few years ago: